Broad Experience, Deep Knowledge
My 20+ year career includes work for Non-profits, Agencies, Small Businesses, In the public sector, and large enterprise
Mentoring + Education: Building A Content Design Practice (pt 1)
Role
In-house as Lead Content Designer at Fannie Mae
The work
Mentoring designers on content best practices
Impact
Led a Content Community of Practice to a 225% increase in attendance in two years.
Content Design + IA: Documenting A Design System
Role
In-house as Lead Content Designer at Fannie Mae
The work
Content design, information architecture
Impact
Consolidated documentation written in plain language enabled the Blueprint Design System to gain traction among product owners.
Find out how I created a more usable website and better documentation for Blueprint…
INTAKE STRUCTURE + PROJECT ROADMAP: GOVERNANCE for a MATURing DESIGN SYSTEM
Role
In-house as Lead Content Designer at Fannie Mae
The work
Process design, UX strategy, governance planning
Impact
Clear, understandable processes and a plan for strategic growth.
Peek into my process for surfacing information and documenting governance…
UX Writing + Content Design: Building a Metrics collection Tool
Role
In-house as Lead Content Designer at Fannie Mae
The work
Content design, plain language education, UX writing on a tight deadline
Impact
Design Operations made their MVP hard launch deadline and collected usable data for their pilot.
Find out how I got from jargon to plain language labels and microcopy…
IA + READABILITY: FANNIE MAE’S NEW MULTIFAMILY WEBSITE
Role
In-house as Sr. Content Strategist at Fannie Mae
The work
Heuristic evaluation, IA, content design, training
Impact
Reduced call volume for Fannie Mae staff and a website with readable content customers can use to self-service information.
Discover my process for creating navigation that meets business and customer goals…
Copywriting: Creating the Story of the St Clair Inn
Client
St. Clair Inn
The work
Copywriting and storytelling on a tight deadline
Impact
Enabling the St. Clair Inn to attract guests without changing their timeline for opening.
IA & DRUPAL THEMING: A QUIT SMOKING STUDY RECRUITMENT PORTAL
Client
The Schroeder Institute for Tobacco Research and Policy Studies
The work (at Rad Campaign)
Information architecture and Drupal front-end development
Impact
First page search results presence for the Schroeder Institute tobacco studies recruitment site increasing findability by potential study participants.
CONTENT STRATEGY & CUSTOM TRAINING: MONKEY HELPERS NEW HOME
Client
Helping Hands Monkey Helpers
The work (at Rad Campaign)
Content strategy, front-end development, and site manager training
Impact
A self-managed online presence that boosted Helping Hands fundraising efforts and liberated the organization from dependency on an outside vendor for site updates.
CONTENT STRATEGY + WORDPRESS CUSTOMIZATION: A CAMPAIGN SITE IN 15 DAYS
Client
Planned Parenthood Action Fund
The work (at Rad Campaign)
Content strategy, information architecture, and WordPress theme customization
Impact
PPAF had a platform to lobby against, and ultimately defeat, Ken Cuccinelli’s bid to be Governor of Virginia in 2013.
CUSTOM HTML & CSS TRAINING: ENABLING FEDERAL CONTENT MANAGERS
Role
In-house as Web Content Specialist for HHS
The work
Instructional design and training
Impact
50% faster response time for internal customers by HHS content specialists and 15% reduction in help desk tickets to contractors.
Find out the method I used to empower content managers afraid of code…
REBRANDING + IA: MODERNIZING CLEANWATERACTION.ORG
Role
In-house as Dir. of Online Communications
The work
IA, UX design, content strategy, and migration
Impact
The new site enabled Clean Water’s state offices to showcase unique, local campaigns and helped the organization increase online donations by 35%.
Finding the Right Sound: Audio Engineering for Post
Role
In-house as post-production Audio Engineer at Interface Video Systems
The work
Sound design, recording, and mixing
Impact
Two industry awards in one year for my work on client projects.